Ready to Drink Market Size, Share, Volume Analysis, Product Segment, Gross Margin, Key Players and Forecast to 2023

11/apr/2019 13:15:32 suraj taur Contatta l'autore

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Ready to Drink Market Analysis:

Ready to Drink Market has witnessed an impressive growth over the last few years. In recent years, owing to shifting consumption pattern, customers are wanting improved options from brands which has developed the beverages industry to adjust this trend. Ready to Drink is one of the recent trends which is gaining traction both in the developed & developing economies. Ready to drink tea and coffee are widely getting huge acceptance owing to the fast & busy lifestyles of the consumers and, it’s perceived as a substitute of carbonated beverages.

Global Manufacturers are promoting their new products in various campaign to increase the customer base. Also, the growth of the Ready to drink market is attributed to the rising café cultures in the developing economies of Asia Pacific region. Product innovations supported current trends and consumers’ demand and product sustainability became the main attention for Ready to drink manufacturers. Key manufacturers put more emphasis on the quality product to meet the criteria for Ready to drink products. Also, the manufacturers are focusing in the new Ready to drink products which is having high shelf life.

Latest Industry Updates: Oct 2017 Starbucks has launched three types of bottled coffee drinks

June 2017 Coca-Cola Company has launched ready-to-drink coffee in Japan

Apr 2017 Hamdard Laboratories India has come in the Ready to drink market by introducing ‘RoohAfza Fusion’. The product has been launched in the aseptic packaging format.

Sept 2016 Dunkin’ Brands Group, Inc. has launched its Ready to drink coffee in the U.S. to cater the huge demand of Ready to Drink in North America region

Major Key Players Strategy: Market players in Ready to Drink Market are focusing in the merger & acquisition activities to enhance the product portfolio in Ready to drink products. Also, merger & acquisition will aid the organization to increase distribution channel of the company. Key manufacturers are entering into a collaboration with online selling companies to increase the number of consumers. Collaboration will help the manufacturers to increase the brand value. Ready to Drink manufacturers are promoting their products in the various online channels to upsurge the volume sales. Key players in the global Ready to Drink market, is inclined to introduce new products in the market or to extend the product line of renowned product. Also, the company promotes their new products on social media to reach many customers. This promotional strategy aids to retain the existing the customers and to acquire new customers.

The key players profiled in Ready to Drink Report are Fuze Beverage (U.S.), Coca-Cola (U.S.), Nestlé S.A. (Switzerland), Campbell Soup Company (U.S.), PepsiCo (U.S.), Red Bull GmbH (Austria) and Ocean Spray (U.S.) among many others.

Market Segments: Global Ready to drink market has been divided into type, packaging, distribution channel, and Region

Based on Type: Probiotic drinks, Sports drinks & energy drinks, Fruit & vegetable juices, Tea & coffee, Dairy & non- dairy beverages, and others

Based on Packaging: pouches, can, Bottle and others

Based on Distribution Channel: Food retail (Supermarkets & Hypermarkets, Convenience Stores, Specialty retailers and others), and Food service

Based on Region: North America, Europe, Asia Pacific, and Rest of the World

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