Sports Drink Market Research Report by Size, Share, Trend, Global Analysis and Forecast to 2027

02/lug/2019 14:43:00 suraj taur Contatta l'autore

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Market Insight

Sports Drinks play a key role in optimizing the beneficial effects of physical activity. Those, actively participating in sport need to be aware that Sports Drinks can also enhance their performance, improving their decision-making power. While plain water is a practical solution for hydrating the body before activity, a Sports Drinks can provide the much-needed energy and performance boost during a longer workout. Consuming Sports Drinks immediately following activity can be advantageous as compared to plain water when the electrolyte levels have been significantly depleted during the training session.

Sports Drink, a flavored beverage containing high amounts of carbohydrates and electrolytes or minerals such as calcium, chloride, magnesium, potassium, and sodium help supply hydration lost during & after sports, exercise or a fitness regime. Keeping the body hydrated is anyway essential for all living beings and more so when the body is sweating profusely during rigorous activities. Similarly, rehydration is integral for people with diabetes who are often at risk of dehydration due to the excess levels of blood glucose.

At the same time, there are various statics that say Sports Drinks are not essential for the rehydration and water would be the best option instead. They also condemned sports drink makers for spending huge amounts on advertisements that have trickled down athlete’s endurance to anyone who exercises. Although Sports Drinks are vital or not is a never-ending debate, making rounds across the continents, Sports Drink Market is flourishing rigorously and thriving thoroughly. Factors impacting the market growth include growing health-conscious populace, growing urbanization along with the improving economic conditions worldwide that are enhancing consumers’ purchasing power. Expansion of distribution channels is expected to influence the market growth during the review period.

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The factors trending across the globe; not only drive the market growth but also encourage the makers of the Sports Drink to bring more novelties in the product in terms of flavor, betterment & attractive packaging. They invest substantially in R&D activities to achieve these goals, which, in turn, pays off well by increasing popularity of the drink, hence the demand, sale & eventually, its market size.   On the other hand, factors such as availability of various counterfeited, low-cost products in the market are expected to impede the market growth over the review period. Also, skepticism of consumers towards the benefits of Sports Medicine due to the ongoing debates about its benefits & side effects impact the market growth negatively.

The distribution channels are helping a great deal to the development of sports drinks market. The proliferation of the large format retail including supermarkets and hypermarkets, along with the online shopping feature, especially in the developing countries with the growing consumer food and beverage industry, is positively impacting the market growth. While these large format retail offer the convenience of cost-competitive rates in comparison with the other types of retail, the online channels provide the convenience of purchasing. Whereas, the modern retail benefits both types, one, price-sensitive consumer & those who have less or no time for shopping. The increasing disposable income in the developing countries is encouraging the consumers to opt for a bulk purchase of groceries, including sports drinks at supermarkets and hypermarkets.

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