PRN: Frost & Sullivan Recognizes Maxymiser for Its Innovative Testing and Personalization Tools That Strongly Enhance Existing Online Analytics Solutions

18/set/2012 14:10:10 PR Newswire Turismo Contatta l'autore

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Frost & Sullivan Recognizes Maxymiser for Its Innovative Testing and Personalization Tools That Strongly Enhance Existing Online Analytics Solutions


- Maxymiser improves third party analytics reporting tools and drives innovation by empowering marketers with actionable information

MOUNTAIN VIEW, California, Sept. 18, 2012 /PRNewswire/ -- Based on its recent analysis of the online analytics market, Frost & Sullivan recognizes Maxymiser with the 2012 Global Frost & Sullivan Enabling Technology Award. Testing is the under appreciated, yet absolutely critical tool that makes analytics and optimization work. The Maxymiser MaxTEST™ multivariate and A/B testing solution allows marketers to merge advanced testing with existing online analytics programs.

Without testing, analytics is just data and cannot generate improvements in performance. As analytics has moved from being an IT product to a marketing program, Maxymiser's testing programs have helped lead to the shift in making analytics more visual, comparative and marketing oriented.

"It is an incredibly dynamic and competitive world out there for digital marketers, and the application of testing and the undeniable truth in numbers empowers critical online marketing decisions and strategies that are driving eCommerce and value across the online ecosystem today," noted Frost & Sullivan Senior Industry Analyst, Loren Johnson. "Maxymiser is at the cutting edge of the fastest growing element within the online analytics and optimization market."

Due to Maxymiser's specialization in testing and personalization tools, it provides greater variability and a deeper, more thorough testing result landscape. The added information facilitates more detailed and informed decisions, driving market innovation and the development of new products.

Thus, Maxymiser employs testing to drive innovation, to integrate with third party analytics reporting and data tools, and ultimately empower marketers to provide a better online customer experience. The company's testing solution helps clients better understand their conversion performance and enable them to move on to the strategic benefits testing can facilitate, including improved personalization (segmentation, behavioral targeting and product recommendations), as well as mobile and social optimization, and predictive analytics models.

"Because Maxymiser focuses on testing and personalization, and provides value in terms of conversion rates, revenue and predictive analytics models, it has the ability to realign its key features for any possible new deployment," explained Johnson. "Unlike its competitors, Maxymiser's testing, optimization, and personalization capabilities are fully modular, able to be reconfigured, and applicable to new product and peripheral market demands as they come."

As a result, Maxymiser's market penetration is increasing every year. In fact, it has doubled revenues in the last two years and seen high growth in the retail, travel & hospitality, finance, media, gaming, and telecom web sites markets. Furthermore, the vast majority of its current enterprise clients have embraced its advanced personalization and targeting products even though these behavioral targeting, segmentation, and recommendation programs have been developed only in the last three years.

"Such numbers reflect a hunger within the larger marketplace for dependable, consistent, and intuitive data reporting, simplified correlation of action with results, and tools that enable consistent optimization," said Johnson. "This has helped Maxymiser to become the second largest testing and optimization vendor in the market, and its solutions are favored by several Fortune 500 companies in target market verticals."

Overall, the market is ready for tools that complement and improve analytics, market strategies, and the online marketing performance. While online analytics is growing at a steady and rapid pace, growth in the testing market supersedes that of the larger analytics market because customers understand that it is testing that demonstrates improvement, which can quantify lift, validate hypotheses, and can lead to real optimized results. As such, Maxymiser is strongly positioned to leverage this trend and continue its remarkable growth.

In recognition of its pioneering technology that not only enhances current products but also enables the development of newer products and applications and is seeing high market acceptance, Maxymiser is the worthy recipient of the 2012 Global Enabling Technology Award in the online analytics market.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Maxymiser

Maxymiser is the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions. Brands such as Alaska Airlines, Chrysler, IBM,  Sovereign Bank and Teleflora use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

About Frost & Sullivan

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Mireya Espinoza
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